Les Essif
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Template:TOCnestleft Les Essif is a Knoxville, Tennessee academic/activist.
Student alliance challenges branding campaign
Friday March 02, 2012;
To the Editor of the Daily Beacon:
- We offer the following concerns about the recently announced “Big Orange, Big Ideas” campaign to promote the University of Tennessee through the development of a brand. We hope that the administration will accept our constructive criticism as representative of a popular voice on campus which does not share the vision of UT promoted by the “branding” campaign.
- As a first step toward reasserting our identity as something more than a commodity, we propose that our university remove the “Big Orange, Big Ideas” banner from the outside of Hodges Library. The Hodges Library is a monument to the complexity of ideas and the universality of human knowledge. This is the site where school colors and simple slogans are the most out-of-place, and removing the banner would be a dignified recognition of the value of UT.
Respectfully,
The Progressive Student Alliance:
- Elias Attea
- Melanie Barron
- Eric Brackett
- Andrew Davis
- Andrew Emitt
- Amien Essif
- Alex Fields
- Jessica Fowler
- Kristen Hatten
- Kaitlin Malick
- Karen Principe
- Leslie Principe
- Jim Sheffield
- Kathleen E. Bohstedt, retired professor, Department of Philosophy
- John Bohstedt, professor emeritus, Department of History
- Les Essif, professor of French studies
- Michael Handelsman, professor of Latin American literature and distinguished professor in the humanities
- Randal L. Hepner, Ph.D., Department of Religious Studies
- Tricia Hepner, associate professor, Department of Anthropology
- Peggy Jackson, UT alumna and current graduate student in geography, MS
- Zak Koenig, student manager at RecSports, coach - Tennessee crew
- Benjamin Lee, assistant professor, Department of English
- Katherine Newell, graduate student in history
- Lydia M. Pulsipher, professor emeritus, Department of Geography
Progressive Student Alliance[1]