Toolkit for Faith Communities

How to Convince People to Take Vaccines by Race, using Faith (Website Screenshot)

Toolkit for Faith Communities is a part of a project of the Ad Council and the COVID Collaborative to convince Americans - particularly "communities of color" - to take the vaccine for the 2020 coronavirus. Using the phrase, "It's up to you," the initiative costs $500 million dollars and launched a website: faithcommunityvaccinetoolkit.org.

'a massive communications effort'

From the Ad Council website:

The Ad Council and COVID Collaborative are leading a massive communications effort to educate the American public and build confidence around the COVID-19 vaccines.

Toolkit for Faith Communities

The Ad Council's COVID-19 Vaccine Education Initiative and COVID Collaborative, a sponsored initiative of UNITE collaborated on a livestream video on March 9, 2021, as part of the Toolkit for Faith Communities.

Steering Committee

From the Ad Council's Toolkit for Faith Communities initiative:

"In collaboration with Values Partnerships, the Ad Council's National Faith Steering Committee is helping to reach Black and Hispanic communities to help educate and strengthen vaccines confidence. The National Steering Committee consists of faith leaders from around the country who are leading the charge in getting accurate information to the communities that need it most. The National Steering Committee includes over 20 highly influential faith leaders, including:

• Dr. Barbara Williams-Skinner, CEO/Co-Founder of Skinner Leadership Institute and Co-Convener of the National African American Clergy Network
• Bishop TD Jakes, Senior Pastor of The Potter's House
• Rev. Dr. Gabriel Salguero, Founder of National Latino Evangelical Coalition and Board Member of the National Association of Evangelicals
• Rev. Jeanette Salguero, Co-Founder of National Latino Evangelical Coalition
• Rev. Victor Aloyo, Associate Dean of Institutional Diversity and Community Engagement at Princeton Theological Seminary and Head Pastor of La Iglesia Presbiteriana Nuevas Fronteras
• Rev. Michael McBride, Director for the LIVE FREE Campaign with Faith in Action and Lead Pastor of The Way Christian Center
• Rev. Dr. Otis Moss III, Senior Pastor of Trinity United Church of Christ (Chicago, IL)
• Rev. Dr. Michael Walrond, Jr., Senior Pastor of First Corinthian Baptist Church (Harlem, NY)
• Rev. Charles Winston McNeill, Jr., Past President of the National Capital Baptist Convention and President of the Washington Baptist Ministers Conference (Washington, DC)
• Rev. Que English, Co-Founder of the Bronx Clergy Roundtable
• Rev. Dr. Cynthia L. Hale, Founder and Senior Pastor of the Ray of Hope Christian Church (Decatur, Georgia)
• Rev. Enid Almanzar, Director of U.S. Ministry Integration at American Bible Society
• Rev. John K. Jenkins, Pastor of First Baptist Church of Glen Arden and Board Chairman for Project Bridges and The Skinner Institute
• Rev. Dr. Walter Kim, Pastor, Scholar, and Thought Leader
• Rev. Traci Blackmon, Executive Minister of Justice & Witness Ministries of The United Church of Christ and Senior Pastor of Christ The King United Church of Christ
• Lisa Sharon Harper, Founder and President of FreedomRoad.us
• Rev. Antoni Sinkfield, Pastor of Payne Chapel AME (Nashville, TN)
• Rev. James McKnight, Board Member for the Kedren Head Start and the Kedren Acute Psychiatric Hospital/Community Mental Health Center, Member of the Los Angeles Police Department Clergy Council, and Consultant with the Los Angeles County Department of Health Services Office of AIDS Programs and Policies
• Rev. Carlos Malave, Executive Director of Christian Churches Together in the USA
• Anthony J. Granado, Vice President of Government Relations at Catholic Charities USA
• Candice Marie Benbow, Writer and Theologian
• Father Manuel Dorantes, Pastor of Saint Mary of the Lake Roman Catholic Church, Chicago, IL