Way to Win

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Template:TOCnestleft Way to Win is committed to building the power of our base: women, people of color, Indigenous people, LGBTQ+ people, and young people. This multiracial coalition is key to winning, and Republicans know it. Thus, they weaponize race to consolidate their power among white voters. Meanwhile, Democrats fall into the trap of focusing on “electability” — which is code for appealing to white swing voters. This language papers over an implicit bias and it covers over the untapped power of the Democratic base.

We believe that with the right policies, narratives, and campaign strategies, a multiracial fusion coalition can carry the best person to office. This coalition is looking for candidates who will reflect and represent their concerns, candidates who have bold visions to solve big problems. This coalition wants a candidate who speaks to the possibility of an America that is just, democratic, and free from the domination of corporate control. This coalition wants a candidate who is willing to take a stand for what they believe in.

We've developed this Presidential Playbook in collaboration with some of the best movement leaders and political strategists in the country to create a lens through which we can examine every candidate, based on how they’re running their campaign and what they stand for, rather than succumbing to the vague language of “electability.” By defining criteria through questions, this Playbook can be a practical guide and aid in evaluating which candidates will see themselves as accountable to the true base. These questions, organized by the signals of success we’ve seen in campaigns over the course of the last several cycles, will change the direction of politics in America – if we use them. We need the candidates to hear from us at every turn. When you meet with candidates, participate in endorsements, or make funding decisions, we ask you to lift up these questions. Working together, our coalition can help ensure the person elected to office is reflective of, and held accountable to, these values.

Join us in using the presidential primary to shift the conversation and build long-term power for a progressive future.[1]

Co-Founders

Staff

"Presidential Playbook"

Playbook Co-Authors + Champions

Signatories listed in the order received. Last updated April 22, 2019.

Title and organization are listed for identification purposes only. The views expressed in this Presidential Playbook belong solely to the signatories, and not necessarily to the signatories’ employers or organizations.

Jess Morales Rocketto Executive Director Care in Action

Cristina Tzintzun Executive Director Jolt

Tania Unzueta Policy Director Mijente

Leah Hunt-Hendrix � Co-Founder & V.P. Way to Win

Stephanie Porta Executive Director Organize Florida

Sophie Robinson Founder Robinwood Center

Andrea Mercado Executive Director New Florida Majority

Susan Pritzker Director Libra Foundation

Alejandra Gomez Co-Executive Director LUCHA

Michelle Tremillo Executive Director Texas Organizing Project

Maurice Mitchell National Director Working Families Party

Anat Shenker-Osorio Founder ASO Communications

Latosha Brown Co-Founder & Chief Doer Black Voters Matter Fund

Leah Greenberg Co-Executive Director Indivisible Project

Yvonne Gutierrez Advocate and Community Organizer

Rashad Robinson President Color Of Change

Jenifer Fernandez Ancona Co-Founder, Way to Win Director, WDN Action

Tram Nguyen Co-Executive Director New Virginia Majority

Jennifer Epps-Addison President & Co-Executive Director Center for Popular Democracy Action

Dorian Warren President Community Change Action

Ryan Greenwood Director of Movement Politics People’s Action

Josie Mooney Organizing Director Peoples Action

Nse Ufot Executive Director New Georgia Project Action Fund

Crystal Zermeño Director of Electoral Strategy Texas Organizing Project

Cristina Jiménez Moreta Executive Director & Co-Founder United We Dream Action

Cliff Albright Co-Founder & Executive Director Black Voters Matter Fund

Kirk Noden Strategic Advisor Community Building Strategies

Anathea Chino Co-Founder Advance Native Political Leadership

Esther Lim Organizing Director Asian American Advocacy Fund

References

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