The Public Good Projects
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The Public Good Projects (PGP) claims to "advance[s] health communication for the public good." Dr. Joe Smyser, PhD, MSPH, is CEO, The Public Good Projects.
History
From the Huffington Post:[1]
- In 2013, John Hoffman founded The Public Good Projects, a non-profit production company created to provide a continuous and permanent supply of innovative media that improve the health behaviors of Americans young and old. Prior to this, John was a part of HBO Documentary Films for 17 years where, in addition to his executive role as vice president, he most recently executive produced and directed multiple-Emmy®-nominated The Weight of the Nation, a groundbreaking multi-part series presented by HBO in an unprecedented collaboration with the Institute of Medicine (IOM), in association with the Centers for Disease Control and Prevention (CDC) and the National Institutes of Health (NIH). Made in partnership with the Michael & Susan Dell Foundation and Kaiser Permanente and three years in the making, it is one of the most far-reaching public health campaigns on this epidemic to date.
About
From the The Public Good Projects website as of January 21, 2023:[2]
- PGP (The Public Good Projects) is a public health nonprofit specializing in large-scale media monitoring programs, social and behavior change interventions, and cross-sector initiatives.
- PGP applies the best evidence and practices from the public and private sectors to create bold projects for health. PGP’s programs and initiatives are evidence-based, tailored for particular populations, employ a collective impact model, and are scientifically evaluated.
- PGP is led by experts in public health, marketing, journalism, media, and business. We deploy our considerable resources and relationships to support communities and partners in their mission to make a healthier and more equitable world.
- PGP is a registered 501(c)(3).
[...]
- "PGP promises to prioritize equity, diversity, and inclusion to drive innovation, inspire creativity, improve performance, and serve communities.
Services
The Public Good Projects are involved in The Equity-First Vaccination Initiative with the Rockefeller Foundation, Action Minded with Kaiser Permanente and Misinformation Alerts with the Public Health Communications Collaborative.[3]
Pay to Convince Black and Hispanic People to Get the Shot
On January 20, 2023, This Is Our Shot and #VacunateYa advertised a "a paid opportunity" for "health professionals in the Orlando, Tampa, or Miami areas" willing to appear at "town halls" sponsored by Infectious Disease Prevention Network and "community organizations" in order to convince mainly "Black and Hispanic/Latinx community members" to take the Covid19 vaccine.[4]
Verbatim from the email:
- January 20, 2023
- Dear TIOS/VY members,
- We all know that vaccines should not be a polarizing issue. Yet the pandemic has politicized fact-based information to such an extent that vaccine hesitancy around even routine immunizations is rising.
- To help combat this problem, the Infectious Disease Prevention Network (IDPN) has plans to host several community town halls in Florida. These town halls will provide a respectful forum for community members to ask health care professionals their vaccine-related questions.
- But IDPN needs our help.
- We’re looking for health professionals in the Orlando, Tampa, or Miami areas who would like to participate in IDPN’s town halls. Meetings will be co-hosted by community organizations and predominantly attended by Black and Hispanic/Latinx community members. You don’t need to be a vaccine expert, but you do need to have a passion for empowering communities with fact-based information about vaccines. An honorarium will be offered to participants.
- If you or someone you know is interested, please reach out to Contact@ThisIsOurShot.info.
- The Public Good Projects, 401 Park Ave S, 10th Floor, Ste 1010, New York, NY 10016, United States
People
From The Public Good Projects website as of January 21, 2022:[5]
Board Of Directors
- Dr. Joe Smyser, PhD, MSPH, CEO, The Public Good Projects
- Phil Marineau, Chair, Public Good Projects; Former President And Ceo, Levi Strauss & Co. And Pepsi-cola North America
- Ruth Wooden, Vice Chair, The Public Good Projects; Former President, The Advertising Council And Public Agenda
- John Hoffman Former Executive Vice President, Documentaries And Specials, Discovery Channel; Founder And Former Ceo, The Public Good Projects
- Dr. Ellen Wartella, Phd, Sheikh Hamad Bin Khalifa Al-thani Professor Of Communication, Northwestern University
- David Britt, MPA, Retired President-ceo, Sesame Workshop
- Victor Capoccia, Phd, Senior Scientist, University Of Wisconsin Center For Health Enhancement Systems Studies
- Kayvan Heravi, MBA, Partner, Lnk
- Victoria McCullough, Trust And Safety Partnerships-americas, Tiktok; Former Director Of Social Impact & Public Policy, Tumblr
- Sidd Vivek, President & CEO At Junior Achievement Of San Diego County. Former Director Of Strategic Partnerships, Ymca San Diego County.
- Diana Acosta, MPP, Director Of Public Health Partnerships, Merck Pharmaceuticals; Former Deputy Division Chief, Us Agency For International Development (Usaid); Former Program Manager, Montefiore Medical Center School Health Program; Former Global Health Fellow, Pan American Health Organization/who; Former Public Health Fellow, Office Of Minority Health, U.s. Department Of Health & Human Services
- Jessica Broy Hutton, MBA, MA, Vice President, Morgan Stanley, Former Associate Director, Winthrop Capital Partners, Former Company Commander, United States Army
- David Ertel, MBA, MPH, Chief Financial Officer, Vizient, Former Chief Financial Officer And Chief Strategy Officer, University Of Miami Health System And Miller School Of Medicine
- Javier Sanchez, MD, Physician, Associate Professor Of Family Medicine At The University Of California Riverside School Of Medicine
Honorary Board
- Ali Moss
- Dr. Jon Bardin, PhD
- Todd Putman