Josiane Martinez
Template:TOCnestleft Josiane Martinez is a Boston based political consultant.
Patrick staffer
In 2011 Josiane Martinez, was Director of Specialized Media for Governor Deval Patrick.
Minority voters
Fresh off one of the biggest upsets of the primary season, campaign consultants for Boston’s Ayanna Pressley had a message Friday for other candidates: Don’t overlook minority voters.
Pressley, a former Boston city councilor, defied the predictions to defeat longtime incumbent Michael Capuano in Massachusetts’ 7th District partly because she ignored early polls saying white voters would dominate turnout at the polls, said Josiane Martinez, a Pressley campaign consultant and the founder and CEO of Archipelago Strategies Group.
Instead, Pressley’s campaign heavily targeted young people and people of color. Her only television advertisements were in Spanish on Telemundo and Univision, Spanish-only networks that cater to Latino audiences. She also ran digital ads in multiple languages and conducted get-out-the-vote campaigns targeting the district’s Spanish, Haitian, Chinese and African American communities and media outlets, Martinez said.
“Pollsters were saying that although the seventh district is minority-majority, most of the voters are white, but that remains to be seen,” Martinez said. “I really hope campaigns and pollsters change the way they think about campaigns. Communities end up being disenfranchised.”[1]
Archipelago Strategies Group
Josiane Martinez May 10 2018:
This is the team powering ASG’s journey to success. At ASG, we believe that our strength lies in our diversity. It has been an incredible journey watching this team take apart deep-rooted issues in our communities to come up with creative and actionable solutions to bridge cultural divides. #MulticulturalMarketing #MaBiz — with Hanoi Reyes, Paulina Zarate, Lydia Vega, Jasmine Lopez and Gaby Quintero Longa.