The New Florida Majority
- Through street-level organizing The New Florida Majority is overcoming the dark days of racism and divisiveness in the Sunshine State to bring the new light of fairness and equity to all residents.
In 2012, The New Florida Majority’s mobilization efforts resulted in the election of ten new progressive Federal and State legislators in Florida. Through our Breakthrough campaign, we reached more than 250,000 voters across the state, 76% of which turned out on election day.
- This year, The New Florida Majority organizers are mobilizing leaders to significantly expand democratic rights for communities that have been historically marginalized, excluded and silenced. The key components of the campaign are: voting rights, immigration reform, fighting mass incarceration and standing up for women and our young people.
- We are moving from the margins to the center of power by working together, taking ownership of our government and becoming the change we want to see we will help transform Florida.
This year’s mission is to fill the gap in the Biden campaign’s outreach, which appears to be neglecting to reach some marginalized communities with a powerful voting pool. In activating those people who have traditionally been left out, Seed the Vote hopes to nurture and build onto its existing base of voters and volunteers, creating a movement independent of the Democratic Party that can be activated for change.
“We don’t know what the next weeks of the campaign will bring, but one thing is clear,” wrote Emily Lee of Seed the Vote and Peter Hogness of Water for Grassroots in New York in a recent Guardian op-ed. “Defeating Donald Trump is too important to leave up to the Biden campaign.”
The solution, they argue, lies in supporting established grassroots organizers who already have connections to communities that are at risk of voter suppression, or who aren’t yet registered to vote.
“In conversations with disenchanted voters, a group doing long-term organizing can have more credibility than a candidate’s campaign,” state Lee and Hogness. “They’re working in the community 12 months a year, not just appearing at election time, extracting a vote, and then vanishing.”
These on-the-ground organizations, however, don’t always have the staff or volunteer base available to run operations for a major campaign, particularly in dense urban areas. Seed the Vote draws from a national pool of volunteers, trains them on the needs of each geographic area, and deploys them to canvass or phone bank for small organizations. Often, community-based nonprofits or neighborhood groups are a way to start a conversation with potential voters who the Biden campaign may overlook, or not be culturally adept to talk to. For example, the Biden campaign didn’t ramp up efforts to target Puerto Rican voters in Florida until mid-September. Seed the Vote has been making Spanish-language calls in Florida since at least August.
In Florida, which Trump won by 112,911 votes in 2016, Seed the Vote partners with The New Florida Majority, which fights for inclusion of marginalized communities in the electoral process, and Mijente, which advocates for Latinx rights.
Florida is a vital state to watch in the upcoming election. As the third most populous state in the country, it has 29 seats in the electoral college, and has historically gone Republican.
It’s not impossible to flip. The population of people of color in Florida has grown 25% since 2010. Florida now has the third largest Latinx electorate in the country, with 3.1 million eligible to vote. But race does not always connote a political stance. As Seed the Vote states on its website, “we can expect that Trump’s campaign will aggressively pursue Latinx people and other key groups in Florida through anti-abortion and anti-socialist fearmongering.”
South Florida Democratic candidates who had no reason to expect victory are preparing to be sworn in to office now thanks to the votes of people whom the pollsters largely ignored: unlikely voters.
One election post-mortem from the liberal nonprofit America Votes suggests unlikely voters cast 34 percent of the early and mail-in absentee votes during this election, propelling liberal Democrats such as Jose Javier Rodriguez of Miami and State Senator Maria Sachs of Boca Raton unexpectedly to the winners' circle.
An unlikely voter, says America Votes Florida director Josh Geise, is one who scores below 80 on a zero-to-100 scale of voting history, age, ethnicity, neighborhood and other factors that measure the propensity for voting. The likely voter model in use by several polling organizations uses only three elements: voting history, the voter's self-described intention to vote and his or her enthusiasm for the campaign.
The task for Democratic ground-gamers was to goad the unlikelys out of their torpor and campaigners say Republican legislators and Gov. Rick Scott made that easy with the voting law they passed in 2011.
"The (voter roll) purges, the crackdown on early voting -- all those things that were an attempt to make those voters even less likely to vote -- those things really ticked people off," says Gihan Perera, who runs the political nonprofit New Florida Majority. FNM staff and volunteers made calls and knocked on doors for Rodriguez, Sachs and other Democrats around the state.
"Power in Miami-Dade County"
On Wednesday, Aug. 3, 2016, New Florida Majority hosted a panel discussion on money, politics and power in Miami-Dade County. Featured local panelists include State Senator Dwight Bullard, Rev. Dr. R. Joaquin Willis of Church of the Open Door, and Elaine Black of Liberty City Trust.
A recent study by the civil rights advocacy group Demos pinpoints a huge government-access problem in South Florida—while black people make up one-fifth of the county’s population, they represent only two percent of donors to mayoral campaigns. “Black people,” the study says, “can’t keep up with the deluge of campaign money coming from Miami’s cadre of rich lawyers, lobbyists, and real-estate tycoons.” Emmanuel Caicedo of Demos will join the panel to discuss the findings of the report and how campaign finance reform can begin to address some of these inequities.
New Florida Majority joined Accountable Miami-Dade at the Elections Department to drop drop off over 125,000 signed petitions in efforts to put a campaign finance reform measure on the November ballot. New Florida Majority collected over 16,000 of the petitions.
The panel is part of New Florida Majority’s RunMIA effort to engage traditionally underrepresented communities in local politics and tackle the problem of corruption and big money in county and municipal elections.
WHAT: “Can we Run MIA?” #BlackDollarsMatter panel discussion on Money, Politics and Power in Miami-Dade
WHO: State Senator Dwight Bullard, Rev. Dr. R. Joaquin Willis of Church of the Open Door, Elaine Black of Liberty City Trust, Emmanuel Caicedo of Demos, and Ginna Green of ReThink Media; moderated by New Florida Majority Executive Director Gihan Perera.
One of New Florida Majority’s main goals is to educate communities that have historically faced obstacles in participating in our political system. Most of this work is done through partners like Wellstone Action, and our 501c3 organization, New Florida Majority Education Fund (NFM-EF).
Jackie Jahosky December 7, 2018 · Fort Lauderdale, FL ·
The New Florida Majority staff retreat.
— with Monalisa Weber and Nancy Metayer, Bertisha Jones, Paola Montenegro, Easton K. Harrison, Serena Perez, Mike Todd, Carlos Naranjo, Jacob Coker-Dukowitz, Kelli Ann, Andrea Mercado at Conrad Fort Lauderdale Beach (Fort Lauderdale, FL).
Medicare for All National Day of Action
Miami Democratic Socialists of America April 22, 2018.
Members of The New Florida Majority, United We Dream, National Nurses United, & YDSA FIU participated in today’s Democratic Socialists of America Townhall at Second Baptist Church in Richmond Hights as part of the Democratic Socialists for Medicare for All National Day of Action. Shout out to Annette Taddeo and Michael Hepburn for coming through to support #MedicareForAll. 🌹#DSAm4a — with Dwight Bullard, Religious Socialism and FLIC Votes.
Black Votes Matter
The New Florida Majority October 27, 2014.
Join Florida New Majority, Senator Audrey Gibson, Senator Chris Smith, President of United Teachers of Dade - Fedrick Ingram, and Political Director of SEIU 1199 - Roxey Nelson for a townhall with thousands of black voters discussing the issues of the Governors' race, education, healthcare, and the criminal justice system.
Statewide Alliance Group
- Despite his position on anti-BDS legislation, Gillum seemed like someone who comrades could work with in office.
- Falling in line with the New Confederacy, DeSantis was less concerned with changing liberal minds than attacking liberal ideologies, making inaccurate associations of his opponent, and getting conservative voters to the polls.
- One door hanger asked the question, “Does this sound familiar?” It depicted a picture of a street mural, by a local artist, of Andrew Gillum. Underneath the picture were the words, “Andrew Gillum: Another Big Government, Socialist Dictator” followed by three more street murals of Venezuelan President Nicolas Maduro, Fidel Castro, and Hugo Chavez. It boldly proclaimed, “Don’t let the socialists take over Florida! Republicans must vote, there’s too much at stake.”
- On one hand, the door hanger was laughable, while on the other, it spoke to the intentional decision of grassroots organizations and a union to work collectively as Statewide Alliance Group. SWAG specifically consists of: The New Florida Majority, Dream Defenders, Organize Florida, Florida Immigrant Coalition, SEIU, Faith in Florida, and Central Florida Jobs with Justice.
- The Dream Defenders (DD) took a deep dive in community to create an ideology reminiscent of the Black Panther Party Ten Point Program with seven freedoms. DD launched the #freedompapers, claiming #thisistheyear, focusing on building with community to target private prison corporations, like GEO Group, and transform the Florida political landscape.
- Florida Immigrant Coalition (FLIC) along with Black Alliance for Just Immigration (BAJI) and United We Dream focused on immigrant rights and abolishing ICE. The New Florida Majority (NFM), SEIU, Faith in Florida, Jobs with Justice, and the Movement for Black Lives (M4BL) Electoral Justice Project appealed to their vast membership bases.
- In addition, the Miami Workers Center (MWC) centered the Movement for Black Women and Girls with Soul Sista’s. Power U Center for Social Change continues to inform youth. Community Justice Project (CJP) supported Poetry for the People’s, Maroon Poetry Festival, which amplified the Black Arts Movement and use of art in activism.
- The age old social justice organizations such as NAACP, ACLU, Faith in Florida, PACT, and the likes, also joined the effort to get Amendment 4 passed. All used the same messaging in their conversations which advocated for a Yes Vote on Amendment 4. The strategy was to restore the rights of over 1.4 million voters as freedom voters.
- It was a brilliant, coordinated strategy in alignment and consistent communication that is beginning to consolidate a united front against the New Confederacy in Florida.
As of December 2020:
- Andrea Cristina Mercado EXECUTIVE DIRECTOR
- Victricia Simmons CHIEF OF STAFF
- Mone Holder SENIOR PROGRAM DIRECTOR – POLICY, ADVOCACY & RESEARCH
- Danielle Goodman DEVELOPMENT DIRECTOR
- Cheryl R. Waide COMMUNICATIONS DIRECTOR
- Natalia Jaramillo DEPUTY COMMUNICATIONS DIRECTOR
- Jabari Mickles DIGITAL ORGANIZING FELLOW
- Destanie Morman NORTH FLORIDA COMMUNICATIONS COORDINATOR
- Jackie Jahosky DATA DIRECTOR
- Michael Ingram DATA MANAGER
- Elizabeth Caskey HUMAN RESOURCES MANAGER
- Nathalie Domon DEVELOPMENT MANAGER
- Shawn Duncan OFFICE MANAGER
- Dwight Bullard POLITICAL DIRECTOR
- Melanie McRae ELECTORAL FIELD DIRECTOR
- Irene Valdez EXECUTIVE ASSISTANT
- Steve Luis FINANCE / OPERATIONS MANAGER
- Valencia Gunder CRIMINAL JUSTICE PROGRAM MANAGER
- Nubian Roberts CRIMINAL JUSTICE PROGRAM ORGANIZER
- Tray Johns CRIMINAL JUSTICE PROGRAM ORGANIZER
- Teresa Guzman Pagan SENIOR VOTER REGISTRATION MANAGER
- Daniel Garcia STATEWIDE VOTER REGISTRATION MANAGER
- Mwai Osahar STATEWIDE VOTER REGISTRATION EVENTS MANAGER
- Debora Carter VOTER REGISTRATION ORGANIZER
- Serena Perez STATEWIDE ORGANIZING DIRECTOR
- Michael Todd NORTH FLORIDA LEAD ORGANIZER
As of December 2017:
Senior Leadership Team
- Andrea Cristina Mercado, Executive Director
- David McDougal, South Florida Regional Director
- Mone Holder, North Florida Regional Director
- Victricia Chandler, Chief of Staff
- Dwight Bullard, Political Director
- Devin Coleman, North Florida Lead Organizer
- Asa Shaw,South Florida Lead Organizer
- Denzel Burnside, South Dade Lead Organizer
- Daniel Garcia, Democracy Data Program Coordinator
- Francois Alexandre, Democracy Organizer, Broward County
- Carlos Naranjo, Democracy Organizer, Broward County
- Morgan Flake, Democracy Organizer, Leon County
- Deborah Carter, Democracy Organizer, Miami-Dade County
- Yuleidy Cristina Gonzalez Perez Nieto, Democracy Organizer, Miami-Dade County
- Elbert Garcia, Communications Director
- Renee’ Mowatt, Communications Coordinator
- Jacob Coker-Dukowitz, Senior Data Coordinator
- Jackie Jahosky, Data Manager
As of 2015;
- Gihan Perera, Executive Director
- Mone Holder, Legislative & Policy Director / North Regional Director
- Marcos Vilar, Political Director
- Victricia Chandler, Administrative Coordinator
- Steve Luis, Finance / Operations Manager
- Ruth Moreno, Grant Writer
- Devin Coleman, North Florida Organizer
- Jacob Coker-Dukowitz, Leadership & Development Trainer
- Serena Perez, Gender Justice Coordinator
- Mariama Gregory, Communications Associate
Southeast Regional Powershift: Youth Leader Training
- Poised to be one of the most transformational years ever, 2016 is already filled with seemingly unreal manifestations of injustice. With a growing income inequality gap, high corporate greed, increased influence by the Koch brothers, sea-level rise, police brutality, and continued environmental degradation we definitely have our work cut out for us.
- Bottom line, we need a shift in POWER.
- That is why on Feb 19-20, 2016 community leaders and organizers will be hosting a youth leadership training session for committed young people from around the region to assemble a team to mobilize for the Southeast Regional PowerShift conference this September.
- In this training we are looking for groups to explore connections between their goals and the power structures they are working against, the progressive framework that tie the work of activists and community leaders together, and develop a network of committed and passionate youth leaders who will lead us in the future.
Those signalling intention to attend on Wherevent included Olivia Quinn, Rachel Stevens, Evan Weber, Fatima Ait Rami, Yulissa M. Arce, Ralph Benton Wilson Iv, Hannah Procell, Tim Heberlein, Talia Smith, Ava Howard, Gladys Nobriga, Indiga Flor, Lakey Love, Brittany Jacobs, Juddie Passion, Sam Michael Sickels, Erin Elizabeth Fagan, Everton St Patrick Foster, Sean Estelle, Kaila Rose Varano, Amanda Freeman, Steven Sloan, Nico Gumbs, Amy Ritter Valdivia, Haley Stickney, Amina Minka Spahic, Heiner Buchholz, Stephanie Porta.
Former state Sen. Dwight Bullard said April 2017 he won't run for Sen. Frank Artiles' seat in Miami-Dade.
"After much thought and personal reflection, I have decided at this time not to run for this office," said Bullard, a Democrat who said he will focus on his role as political director for the New Florida Majority.
Gov. Rick Scott hasn't set a date for a special election yet and a spokeswoman didn't indicate his timeline Thursday. Artiles resigned earlier this month after using racist and sexist language toward African-American senators.
Florida Immigrant Coalition October 13 2018:
Good conversation tonight with CAIR - Florida, The New Florida Majority and the ACLU of Florida on what advocacy means in these difficult times. — with Tomas Kennedy and Dwight Bullard at Islamic Center of Greater Miami-Masjid Miami Gardens.
The New Florida Majority, April 27 2017.
June 12 2018– The New Florida Majority , enthusiastically announced Tuesday their endorsement of Tallahassee Mayor Andrew Gillum, who is running to become the Democratic nominee for Governor of Florida.
The organization’s Ad Hoc Committee for Political Endorsements delivered its decision to the NewFM board just hours after Gillum and his fellow Democratic primary candidates participated in the Florida Freedom Forum Gubernatorial Debate in Miramar, in front of a packed audience of over 800 people. Tuesday morning, the board unanimously ratified the committee’s recommendation to endorse Mayor Gillum.
“We looked at the candidates, their answers to our survey and their performance at tonight’s debate and determined that Andrew Gillum is the leader Florida needs to guide the state towards a more equitable future,” said NewFM Executive Director Andrea Mercado. “His performance today and his campaign so far has proven that he is willing to be bold and unapologetic in standing up for our communities.”
Gillum was the clear favorite among the Spanish and English speaking The New Florida Majority endorsement committee who assembled Monday night. Candidates fielded questions on issues that reflected the concerns of the diverse audience that assembled at the Miramar Cultural Center. Those concerns included affordable housing, gun violence, criminal justice reform, education, immigration, climate change, and an economy that supports working class Floridians.
“I think we all thought that Mayor Gillum responded the best and showed a deep understanding of politics and the problems of Florida,”said Claudia Toboada of Broward.
“Gillum is the candidate that showed a deeper understanding of the life of working class people and marginalized communities,” said Andres Leon from Miami. “Now we need to organize our communities to get him into office.”
“His answers were the most clear, sharp and concise out of all the candidates present in the debate,” said Dario Zapata, from Broward. “He had a way of connecting with the audience that is very important for a campaign.”
Od’Juan Whitfield from Jacksonville agreed that Mayor Gillum was the clear winner Monday evening and should be NewFM’s choice for Governor. “He spoke directly to the people, which made him easy to relate to.” said Whitfield. “I was impressed.”
Walking away from the debate, several members were already eager to hit the streets and mobilize community members to vote for Gillum in the August primary. Close to 13 million people are currently registered in Florida, including 4.8 million registered Democrats, 4.6 million Republicans and 3.5 million No Party Affiliation (NPA). While 75% of all registered voters came out for the 2016 elections, only 51% came out in the 2014 midterm elections that saw incumbent Gov. Rick Scott beat former Gov. Charlie Crist by one percent or 64,145 folks.
"Beyond Resistance: Reclaiming our Progressive Future"
Beyond Resistance: Reclaiming our Progressive Future was a November 15, 2017 gathering of the Democracy Alliance. How to Make Climate Progress In the Age of Denial
Climate change is not a problem for the future-it is here now. taking lives and devastating communities, as evidenced by this year's series of extreme weather disasters. Even with the facts of climate science on our side. the climate movement has struggled to break the vice grip of industry and entrenched interests blocking climate progress. but more frequent climate·driven disasters have raised the stakes and urgency of climate change to a broader public. With action on climate obstructed at the national level. building a powerful and diverse grassroots climate movement and bold political leadership at the state and local level are more important than ever, and there are clear signs of progress.
Democracy Alliance Senior Strategy & Planning Officer and Climate and Clean Energy Equity Fund Director Roger Kim will lead a discussion with Florida State Senator Annette Taddeo (FL-5040), Washington State Labor Council President Jeff Johnson, New Florida Majority Executive Director Andrea Mercado, and University of California, Santa Barbara Professor Hahrle Han on groundbreaking strategies to strengthen the movement by addressing social and racial justice, new opportunities to build political power and leadership, and innovative climate and clean energy campaigns that improve people's everyday lives.
Removing white supremist monuments
New Florida Majority, Streamed live on May 16, 2018'
The New Florida Majority & #TakeEmDownJax host an online discussion about the efforts to remove white supremist monuments from our public spaces ahead of Thursday's 40-mile, three day march from Jacksonville to St. Augustine as well as the connection to institutionalized racism and how Jacksonville’s organizers are fighting back!
Guests featured include:
- Monique Sampson of Jacksonville Community Action Committee & UNF Students for a Democratic Society & Coalition for Consent
- Michael Sampson III of Jacksonville Community Action Committee
- Joshua Parks of Jacksonville Community Action Committee
- Wells Todd of TakeEmDownJax & Jacksonville Progressive Coalition
- Tifanny Burks talks about the successful efforts to confederate street names changed in Hollywood FL
Pushback against Trump's racist attacks
The New Florida Majority, January 24 2018;
TONIGHT: Join us at 8 pm EST for a vital CTA vs Donald J. Trump's racist policies targeting Black immigrants. Color Of Change executive director #RashadRobinson and partners/panelists from the NAACP, Advancement Project (DC), Black Alliance for Just Immigration, UndocuBlack Network, Fanm Ayisyen Nan Miyami, The New Florida Majority, New Virginia Majority, along with actor Official Bambadjan Bamba will share what you can do in this vital forum. Call 866-757-0756 toll-free to dial in to connect to the town hall 1 hour before, or join via audio link 10 minutes before: http://fal.cn/ql_d — with Meena Jagannath, Kizzy Rock, Juno T. Starz, Denzel D. Burnside III, Valencia Gunder, Eel Kat, Jasmen M. Rogers-Shaw, Sarrah Fanny, Dwight Bullard, Emmanuel George, Asa R. Rogers-Shaw, Tifanny Burks and NAACP.
The New Florida Majority February 23, 2018;
NewFM staff spent the last two days in Jacksonville planning for an impactful 2018 and beyond. Thank you to Pastor Gundy of Mount Sinai Missionary Baptist Church for hosting us today and imparting us with your wisdom. We're inspired by the role that you, Mt. Sinai (and black churches throughout history) have played in the quest for black liberation, equality and justice for all. — feeling inspired with Yerba Mala Nunca-Muere, Mone Holder, Nancy Metayer, Dwight Bullard, Valencia Gunder and Asa R. Rogers-Shaw.
"Disaster preparedness plan"
The New Florida Majority, April 23:
Hurricane Irma proved that South Florida residents, government & physical infrastructure are not prepared for a severe natural disaster. Join your neighbors & community members in creating a disaster preparedness plan for your neighborhood! — with Maru Lanao, Wakumi Douglas, Francesca Menes, Dwight Bullard, Roderick C. Kemp, Isheka Harrison, Jen Janeway, Steven Moreno Jones, Tameka Bradley Hobbs, Nancy Metayer, Richard Way III, Trenise Bryant, Jasmen M. Rogers-Shaw, Tanisha Osorto, Debra J. Toomer, Tomas Kennedy, Kellie Tigertail, Mariama Gregory, Maria-Victoria Ramirez, Emmanuel George, Kizzy Rock, Meena Jagannath, Marcia Olivo, Asa R. Rogers-Shaw, Eel Kat and Erick On-Sang.
Building a Latinx bench in Florida
New Florida Majority executive director Andrea Mercado moderated a debate March 22, 2018 between Sen. Annette Taddeo, Rep. Amy Mercado to discuss Mayra Macias of the Latino Victory Fund, on "building a Latinx candidate bench in Florida".
Telephone town hall
The New Florida Majority September 2014:
April Roberts April 12 ·
What an Amazing Meeting! Thank You To My Sisters for your brilliant minds! Say Hello to Duval’s Women of Dignity! We have created our first Steering Committee for Criminal Justice Reform in North Florida! Thank You to Everyone who attended! I appreciate everyone’s input and eagerness to get started working in the Community! — with Taylor Ashley, Lisa Banks, Gale Bostic and Moneke Horne at Florida New Majority North Regional Headquarters.
- WLRN How Republicans Turned Unlikely Voters Into Actual Voters For The Democrats By RICK STONE • NOV 15, 2012
- Leaders, Clergy, Elected Officials to Hold Panel on Campaign Finance and Black Political Participation in Miami-DadeBY NEWFM
- JoHanna Thompson “Don’t Let the Socialists Take Over Florida!”
- http://newfloridamajority.org/wp/about/staff/ accessed Nov 4, 2015]
- NewFM Endorses Andrew Gillum for Florida Governor in Democratic Primary Race BY NEWFM COMMUNICATIONS