The Center for Media Justice

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The Center for Media Justice


In 2002, leaders from We Interrupt This Message and Race Forward (formerly the Applied Research Center) launched the Youth Media Council (YMC) to counter media bias against California’s youth and people of color. As the project grew, it expanded to address inequities in media access and coverage in diverse communities by collaborating with local social justice groups nationwide. With technical support from the Movement Strategy Center, YMC staff organized these groups into the Media Action Grassroots Network (MAG-Net), and evolved to become The Center for Media Justice (CMJ). Launched in 2008, CMJ is now a nationally recognized organizing hub representing the media policy interests and building the cultural leadership of hundreds of social justice groups across the United States. Our mission is to create media and cultural conditions that strengthen movements for racial justice, economic equity, and human rights.

To achieve our goals, CMJ deploys the CultureSHIFT Strategy- an intersectional approach to democratizing culture and communications through powerful grassroots leadership. First, we coalesce the political power of constituency-based groups for regulatory media change through the Media Action Grassroots Network. Second, we deliver the publications, workshops, and convening of the CultureSHIFT Institute to ensure social justice movements can integrate powerful strategies for media rights, access, and representation into frontline fights for racial and economic justice. Our programs are designed to build long-term progressive movement infrastructure while bringing collective assets and research to bear on immediate political issues.

With a primary office in Oakland, CA, CMJ brings a racial justice lens and breakthrough cultural approaches to a national and cross-sector base of grassroots leaders, civil rights allies, and public interest partners. Today, CMJ is a recognized leader in leveraging constituency, cultural, and communications strategies for media rights, access, and representation.[1]

Media Justice Vision

Media Justice is a long-term vision to democratize the economy, government, and society through policies and practices that ensure: democratic media ownership, fundamental communication rights; universal media and technology access, and meaningful, accurate representation within news and popular culture for everyone.

Media Justice has been achieved when the media and cultural environment results in connected communities, fair economies, racial justice and human rights for all people, and lifts up the voices of communities of color, low-income families, low-wage workers, LGBT communities, women, and all those whose voices are raised, but remain unheard.[2]

The Center for Media Justice board

The Center for Media Justice board as of April 25 2019:[3]


The Center for Media Justice staff as of April 25 2019:[4]