Fran Rodgers... is widely recognized as a leader in addressing simultaneous labor force and business changes and was a founder of the work/life industry. Ms. Rodgers founded WFD (formerly Work/Family Directions) in 1983, where she remains the CEO.
At WFD, Rodgers assisted blue chip, global corporations in igniting and sustaining employee commitment to business results. In 1994, she was a national winner of the Ernst and Young/Merrill Lynch Entrepreneur of the Year contest. In 1996, she was named one of the 25 most influential working mothers in the United States by Working Mother magazine.